Managing Hotel Revenue
An art of maximizing revenue by offering the right price to the right customer at the right time and the right channel
A blend of skills from disciplined analytics that predict consumer behavior at the micro-market level and optimize product availability and price to maximize revenue growth.
The purpose of Revenue Management is not selling a room today at a low price to sell it tomorrow at a higher price
In today’s fast paced hospitality industry, disciplines such as revenue management, digital marketing and distribution are persistently evolving and converging.
With the expansive nature of OTAs business hotelier soon realize the need to balance their distribution channels and grow their direct online - brand.com
It's easier to say than done as it requires mix skills of Revenue Manager and Digital Marketing Manager